Chairman & CEO

In 2005, Mahdy was appointed Chairman & CEO of Credence. He led a corporate turnaround strategy execution through corporate consolidation and debt reduction by institutionalizing and restructuring the group financially and operationally. The transformation was featured in a 2015 World Bank Group report on “Corporate Governance Success Stories in the Middle East and North Africa.” Mahdy also founded Credence’s Urbane group and curated the group’s celebrated brands and award-winning experiences. Previously, Mahdy was an analyst in EFG Hermes’ investment banking division, where he got market insights on MENA’s leading organizations. 
Islam holds a Master in Science degree from Stanford University's Graduate School of Business where he focused on the intersection of Investment and Innovation. Mahdy obtained a Bachelor of Science Degree in Business Administration (concentration in Economics and Finance) with honors from Babson College. Mahdy also earned a Master Certificate in Hospitality Management and the IAAPA Amusement & Attractions Management Certificate both from Cornell University.


Executive Board Member

As Managing Director of Sindbad Club, Hamed consolidated Hurghada operations and led the club’s turn-around development plan with great emphasis on eciency, productivity, and most importantly, quality. Hamed is a 1982 graduate of E.G.O.T.H. Hotel Institute, Alexandria, and has gained rich management experience at leading international hotel chains including Sheraton and Renaissance Hotels.

Hamed joined Credence in 1992 as General Manager of Sindbad Beach Resort, where he carried out an aggressive expansion plan that brought the total room capacity from 52 to 1,000 rooms, with future plans to reach 2,000. His application of international standards of product and service quality has won him the World Quality Commitment International Star Award - 1995 from B.I.D. (Business Initiative Directions) and World Quality Commitment International Star Award- 2005.


Non-Executive Board Member in charge of Family Business Governance

In her present capacity as Vice Chairman in Charge of Family Council, Dalia Mahdy is the family constitution policies and family business governance. Dalia joined Credence in 2004 as Head of Product Development, undertaking the responsibility of improving the performance of existing establishments.

Prior to joining Credence, she worked for Orascom Telecom as HR Specialist and PepsiCo Egypt as HR Senior Specialist. Her experience at both reputable organizations exposed her to a wide variety of HR strategies and a range of best practices in the elds of HR and organizational development. Dalia holds a Bachelor’s Degree in Psychology, with a minor in Marketing, from the American University in Cairo.


Non-Executive Board Member in charge of Remuneration Committee

Moataz El Etreby is a Vice President/Portfolio Manager for the Asset Management department of EFG-Hermes. Mr. El Etreby is responsible for several regional equity funds and segregated mandates which focus on the MENA and GCC regions. His areas of expertise include nancial institutions, real estate, and consumer services. Mr. El Etreby is an Investment Committee member, contributing to the platform’s overall investment strategy.

Prior to joining Asset Management, Mr. El Etreby worked for the Investment Banking Department of EFG-Hermes where he participated in a number of key M&A transactions covering a wide range of sectors. Mr. El Etreby holds a Master’s Degree in Business Administration from Columbia Business School where he was named to the Beta Gamma Sigma honor society. Mr. El Etreby has also passed the three levels of the CFA study and examination program.


Non-Executive Board Member in charge of Corporate Governance Committee

Amr is the Founder and Managing Partner of the Consultancy Group for Corporate Restructuring and Development (Pylon) S.A.E; Amr’s career includes various leadership roles in economic valuation, change management, buy-side investing and operational restructuring. Through Pylon, Amr built the rst regional investment management advisory rm focused on assisting nancial clients unlock economic and operational value from direct investments.

Prior to founding Pylon, Amr was Vice President and Head of Illiquid Investments at EFG-Hermes Asset Management. Prior to working with EFG- Hermes, Amr worked with Goldman Sachs’ London Investment Banking Division. Amr also worked for over ve years with British Petroleum holding, where he was part of BP’s Global Game Changing Team and took part implementing and deploying BP’s governance and management framework across the company’s Exploration and Production group for over one year. Amr holds a B.A in Economics from the American University in Cairo and an MBA from Harvard Business School.